FEMONOMICS de Corinne Low

A radical framework for understanding and improving the lives of women, using a data-driven approach to overcoming the structural, economic, and biological factors that force and constrain women’s choices and limit their potential for wellbeing.

Winning the Bread and Baking It Too: A Data Driven Approach to Happiness in Work, Life, and Home
by Corinne Low
Flatiron, Fall 2025
(via Park & Fine Literary and Media)

Where mostly male behavioral psychologists have previously dominated the categories of happiness and optimization, Corinne, a professor at University of Pennsylvania’s Wharton School, applies economic principles to uniquely female concerns. Teaching readers how to use concepts like personal utility function (how we individually maximize profit and joy) and constrained optimization (making the best choice within external limits) to think about decisions and tradeoffs like the cost of a biological clock, Corinne will arm women with the tools they need to ask for more: from their partners, from their bosses, and from the system itself.

Because Corinne researches the key decisions that shape women’s lives, she finds herself most often answering surprisingly everyday (and existential!) questions from students during office hours, colleagues at conferences, and journalists behind the scenes. Questions like:

  • Should I break up with my boyfriend?
  • What kind of career gives me the life I want?
  • How should I pick a partner?
  • What kind of parent do I want to be?
  • When should I consider freezing my eggs?
  • Why should I fight to get the house in the divorce?

This book is not about optimizing — women are already optimized. It is about moving beyond the work-life binary to help women enjoy a better deal at work, in life, and at home.

Corinne Low is an Associate Professor of business Economics and Public Policy at the Wharton School, specializing in labor and development economics. Her research brings together applied microeconomic theory with lab and field experiments to understand the determinants of who gets how much across gender and age lines. Corinne received her PhD in economics from Columbia University and her undergraduate degree in economics and public policy from Duke University.

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