Written by viral content creator Christi Newrutzen and her mom, psychologist Dr. Michelle Rutz, this practical and psychologically grounded book teaches readers how to close the gap between intending to act and actually beginning.

HOW LONG DOES IT ACTUALLY TAKE
by Christi Newrutzen and Michelle Rutz
Little, Brown Spark, Spring 2028
(via Mushens Entertainment)

Inspired by Christi’s videos, where she times herself doing commonly avoided tasks, Christi has helped her friends organize their bathrooms, tupperware drawers and much more.

Expanding on the method that has helped millions, the book gives a practical way to challenge the perseptions that fuel procrastination, showing that starting might be easier than we thought.

The book introduces three steps—challenge the story, shrink the monster, reflect with real data—that are at the core of why asking this simple question helps.

Christi Newrutzen is the creator of the widely popular “How Long Does It Actually Take?” series, where she times everyday tasks people commonly procrastinate—everything from cleaning and organizing, to making appointments and tackling projects that she, her friends, and her family have avoided for years.

Dr. Michelle Rutz holds a Doctorate in Psychology and is a member of the American Psychological Association. Additionally, she holds a Master’s degree in Education, two teaching credentials, and a bachelor’s degree in Human Development. Michelle’s impressive educational background, combined with the richness of her lived experience, brings legitimacy and depth of wisdom to Christi’s creative messaging of the psychology of procrastination and tools to overcome its negative impact.