Despite its cultural ubiquity, there has never been a non-fiction book about love at first sight. Stanford professor and cultural historian Emanuele Lugli will change that, bringing a deeply-researched, gorgeously written, Big Idea approach to this most fascinating of subjects.
ON LOVE AT FIRST SIGHT
by Emanuele Lugli
Viking, 2028
(via The Gernert Company)

Credit: Harrison Truong
Lugli argues that love at first sight is perhaps the most transformative form of love and an idea worthy of serious study. Across eight chapters, he explores the phenomenon: first as a mysterious pull between strangers; then as a complex neurobiological process by which the eyes end up doing half a dozen jobs at once; and, finally, as an approach to seeing the world anew. He’ll spend time with scientists using AI to decode how macaque monkeys perceive faces, and in labs studying cells in the visual cortex that quicken the heartbeat before the brain even registers what it is happening. He discovers ancient Chinese tales of students struck dumb by the sight of a beauty and English royals smitten by miniature portraits.
On this narrative journey Lugli asks: Can love at first sight tell us something about attraction? Does it really need the adult supervision of reason? Is there a meaningful relationship between erotic urgency and the prospect of building a life with another person, one that goes beyond the reductive evolutionary story that we’re all just primitives programmed to reproduce?
Through revisiting science and culture, present and past, the book arrives at its life-affirming proposal that instantaneous love isn’t a delusion, but a way of living more receptively: an invitation to move through the world as if charged with wonder. It arrives at the sort of gentle, optimistic prescription readers need today: a way to understand not just why sudden attraction happens, but what to do with it, and perhaps even why you might seek out such a leap of faith. You choose first—then spend a lifetime figuring out who you have chosen. It’s not the instinctual lightning strike that makes love at first sight a form of freedom, it’s the openness inspired by recasting love as a perpetual attempt at knowing.
Emanuele Lugli is an Associate Professor of Art History and Director of Public Humanities at Stanford. He writes regularly for magazines and newspapers such as The Guardian, Slate, Il Sole 24 Ore, Domani, Vogue, and Vanity Fair.

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