A must-read on the subject of personal branding.
NUR WER SICHTBAR IST, FINDET AUCH STATT
(Only Those Visible Are Happening)
by Tijen Onaran
Goldmann, August 2020
(chez Verlagsgruppe Random House – voir catalogue)
How we present ourselves and how we are perceived by others are in effect part of our personality. The image we project and the roles we play are crucial to our success in both professional and private contexts. Tijen Onaran, a renowned speaker and networker, masterfully explains how to create a personal brand, find our own agenda, and shape how we are perceived online in social media and offline as well. In doing so, she recounts her own experiences in politics and the digital world, including her setbacks, learning effects, and her own personal branding.
Tijen Onaran is an entrepreneur, moderator, and speaker. She is dedicated to networking and diversity in business, especially in the technology branch, and founded « Global Digital Women », which is concerned with the networking and visibility of women in the digital industry. According to Capital she is one of the « Top 40 under 40 » and was the winner of the Inspiring Fifty Award in 2019 for « Women in Tech ».