A must-read on the subject of personal branding.
NUR WER SICHTBAR IST, FINDET AUCH STATT
(Only Those Visible Are Happening)
by Tijen Onaran
Goldmann, August 2020
(chez Verlagsgruppe Random House – voir catalogue)
How we present ourselves and how we are perceived by others are in effect part of our personality. The image we project and the roles we play are crucial to our success in both professional and private contexts. Tijen Onaran, a renowned speaker and networker, masterfully explains how to create a personal brand, find our own agenda, and shape how we are perceived online in social media and offline as well. In doing so, she recounts her own experiences in politics and the digital world, including her setbacks, learning effects, and her own personal branding.
Tijen Onaran is an entrepreneur, moderator, and speaker. She is dedicated to networking and diversity in business, especially in the technology branch, and founded « Global Digital Women », which is concerned with the networking and visibility of women in the digital industry. According to Capital she is one of the « Top 40 under 40 » and was the winner of the Inspiring Fifty Award in 2019 for « Women in Tech ».

Every year, glossy magazines describe the winning cultures of innovative companies. Smiling employees raise gleaming new products like runners raising the Olympic torch. Leaders reveal their secrets. And then, so often, those companies crash and burn. Bahcall, a physicist and entrepreneur, finds answers in the science of phase transitions. The Nobel laureate Phil Anderson once captured the essence of phase transitions with the phrase “more is different.” The collective behaviors of liquids and solids—water flows, ice shatters—are more than the sum of their parts. They are something new: phases of matter. Bahcall shows why the collective behaviors of teams and companies are something new: phases of organization. Small changes in structure can transform teams from nurturing breakthroughs to inhibiting them, just like small changes in temperature can transform flowing water to rigid ice. Structure can matter more than culture. Drawing on examples from Aristotle to Star Wars, from Isaac Newton to Steve Jobs, Bahcall distills these ideas into practical rules that creatives, entrepreneurs, and managers can use to innovate faster and better. Along the way, readers will learn what James Bond and Lipitor have in common; why traffic jams appear out of nowhere on highways; and how these ideas and rules underlie the most consistently innovative organization in the world. 