The renowned social scientist, professor, and bestselling author of Predictably Irrational delivers his most urgent and compelling book—an eye-opening exploration of the human side of the misinformation crisis—examining what drives otherwise rational people to adopt deeply irrational beliefs.
MISBELIEF:
What Makes Rational People Believe Irrational Things
by Dan Ariely
HarperCollins, September 2023
(via Levine Greenberg Rostan)
Misinformation affects all of us on a daily basis—from social media to larger political challenges, from casual conversations in supermarkets, to even our closest relationships. While we recognize the dangers that misinformation poses, the problem is complex—far beyond what policing social media alone can achieve—and too often our limited solutions are shaped by partisan politics and individual interpretations of truth.
In MISBELIEF, preeminent social scientist Dan Ariely argues that to understand the irrational appeal of misinformation, we must first understand the behavior of “misbelief”—the psychological and social journey that leads people to mistrust accepted truths, entertain alternative facts, and even embrace full-blown conspiracy theories. Misinformation, it turns out, appeals to something innate in all of us—on the right and the left—and it is only by understanding this psychology that we can blunt its effects. Grounded in years of study as well as Ariely’s own experience as a target of disinformation, MISBELIEF is an eye-opening and comprehensive analysis of the psychological drivers that cause otherwise rational people to adopt deeply irrational beliefs. Utilizing the latest research, Ariely reveals the key elements—emotional, cognitive, personality, and social—that drive people down the funnel of false information and mistrust, showing how under the right circumstances, anyone can become a misbeliever.
Yet Ariely also offers hope. Even as advanced artificial intelligence has become capable of generating convincing fake news stories at an unprecedented scale, he shows that awareness of these forces fueling misbelief make us, as individuals and as a society, more resilient to its allure. Combating misbelief requires a strategy rooted not in conflict, but in empathy. The sooner we recognize that misbelief is above all else a human problem, the sooner we can become the solution ourselves.
Dan Ariely is the James B. Duke Professor of psychology and behavioral economics at Duke University. He is a founding member of the Center for Advanced Hindsight; co-creator of the film documentary (Dis)Honesty: The Truth About Lies; and a three-time New York Times bestselling author. His books include Predictably Irrational, The Upside of Irrationality, The Honest Truth About Dishonesty, Irrationally Yours, Payoff, Dollars and Sense, and Amazing Decisions. His TED talks have been viewed more than 27 million times. Dan has what appears to be bad luck in terms of the troubles he gets into, but also the good fortune to learn and develop from these challenges.
Artificial intelligence (AI) has impacted many industries around the world—banking and finance, pharmaceuticals, automotive, medical technology, manufacturing, and retail. But it has only just begun its odyssey toward cheaper, better, and faster predictions that drive strategic business decisions. When prediction is taken to the max, industries transform, and with such transformation comes disruption.
She escaped a serial killer. Then things got weird. Amber Jamison cannot believe she’s about to become the latest victim of a serial killer—she’s savvy and street smart, so when she gets pushed into, of all things, a white windowless van, she’s more angry than afraid. Things get even weirder when she’s miraculously saved by a mysterious woman…who promptly disappears. Who was she? And why is she hunting serial killers?
Ever since Esme met Cassandra Heaven and discovered the truth about their shared legacy—that they’re Sitters, supernaturally gifted teens tasked with protecting the innocent from evil—her life has been moving at 90 mph. During the day, she chases wild toddlers, and at night, she employs a different skill set for a different kind of demon. Like, literal ones. And sometimes it’s almost fun. Her spells are getting better, her telekinesis is on point, and now that Esme’s dad and her best friend Janis know the truth, she’s no longer lying to the people she loves. She’s also learned that there’s a way to undo her mother’s curse, and with the Synod out of the picture, she might even have a chance to do it.